Our Story

From One T-Shirt to a Whole Brand.

Parlnd started in 2023 with one simple idea to make a fun, casual golf T-shirt that stood out from the typical pro-shop gear. What began as a small project quickly turned into something much bigger. After a few more designs took off, it became clear that people connected with our style and the laid-back personality behind it.
2023
Founded
Sold Out
First Hat Drop
1M+
TikTok Views
2
Team Members
Chapter One

Where It Took Off

From there, we branched out into hats our first limited drops sold out instantly and the response pushed us to keep creating. What started as a side idea has grown into a full-on golf lifestyle brand that blends creativity, comfort, and a love for the game.
Day 44 Growing My Golf Brand
Chapter Two

Behind the Brand

Our journey really took off on TikTok with our Growing My Golf Brand series, where we have shared every step of the process the wins, the lessons, and the behind-the-scenes grind of building Parlnd from the ground up.
Chapter Three

Growing the Team

In September 2025, Chaden joined Parlnd as the brand continued to grow. His addition helped take Parlnd from a solo operation to a more focused, scalable business, playing a key role in day-to-day operations and bringing ideas to life behind the scenes.
What's Next

Still early. Still building. Still bringing something fresh to the game.

We are just getting started new drops, new collabs, and new ways to make golf feel like yours. Thanks for being part of it.
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